Although Herceg Novi is the youngest town in Montenegro, due to its location and lush greenery, it attracts special attention. It lies on the slopes of mount Orjen, the tallest of the Dinaric massifs, while at the same time it faces one of the most beautiful bays in the world-Boka Kotorska.

They call it the „green city“, the „sun city“ and the „city of artists“ with very good reason. Due to its southern exposure, sea front position and, at the foot of a mountain location, Herceg Novi has been blessed with an unusual micro climate. It has on average more than 200 sunny days a year and 10.7 sunny hours per day in July and August. The average annual temperature of the air is 16.2 ° C, the same as the Mediterranean cities of Naples and Lisabon. The temperature doesn't fluctuate very much; it has a daily variation of no more than 4 ° C.

The sea water in the bay is maximum 61 meters deep and has an average dept of 27,8 meters. The annual rainfall is 1.930 mm/m², with up to 80% moisture in the air in Autumn and about 63% in Summer. The average air temperature from May to September is above 25° C, with the water temperature being 22-26° C.These factors contribute to swimming in the sea being possible for more than 5 months a year.

There are number of wind factors characteristic for the area: Maestral (blows in summer from the west), Bura (blows in winter from the north), Šilok (southern-all year round) and Jugo (southern, in winter).

Herceg Novi is an administrative, cultural and business centre of the Municipality, which covers 235 km² and has a population of 31.000 inhabitants. The geographical coordinates of the town are 42“27 nort geographical width and 18“33 east geographical length.